Valeri Goodnow
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Why Your Social Media Isn’t Working
Every conversation I have these days leads to big questions about social media results. How to measure them, and more intriguing to me, can you get results at all? There are those who claim they aren’t and they can’t and buy facebook likes they won’t. We have many social media case studies that show otherwise. But we’ve also seen companies fail. Here are 8 main reasons why:If you’re still thinking of growing a business solely by posting on Facebook, think again. Much has changed since the early days of Facebook and Twitter. Actually, everything but the simple act of pressing enter to “post,” has changed.Stop wasting energy thinking about “posting,” what to “post” and when to “post.” “Posting” means nothing. 100% of companies I talk to say they “post” on social networks, every day. Mostly on Facebook. The same companies report not seeing any results.Whether it’s everyday or once in a while, it doesn’t matter. “Posting” is like singing in the shower – only you and your annoyed neighbor know it happened.Towel off and start building relationships with people, before you try singing to them. Social networks are still all about people and conversation. You must chat with people about things THEY care about, if you want to be noticed. And you must chat with people a lot more than you realize. Dozens of tweets and comments every day is what it takes to be heard by enough people to matter.Creating and distributing content is the lifeblood of your online presence. Spend your time and energy on the message you want to get out and the quality of content. When you start the process by focusing on “posting” instead of what you’re going to post, you’re shooting blanks so you won’t catch any game.
Europe Squares Off With Islamic State Social Media
A new push is underway by the European Police Office (Europol) to quash the Islamic State’s presence on social media. Their goal? To be able to identify and shut down a militant’s social media profile within two buy 1000 facebook likes cheap hours of detection.This is part of a coordinated effort to stop the persistent and powerful recruitment strategies being deployed by the militant group. And these messages do have power. It’s estimated that around 6,000 Europeans have left for Syria in the hopes of joining IS. An alarming percentage of these have been teenagers and young adults.Europol is employing a number of social media firms to help track and identify the social media accounts for Islamic State members and supporters. However, they certainly have their work cut out for them. IS militants are known for communicating across Twitter, Facebook, Tumblr, Skype and Kik platforms. Twitter alone sees around 100,000 pro-IS tweets per day, which come from an estimated 46,000 Islamic State users.Stopping vulnerable members of society from being seduced by the group’s propaganda is an important and much needed part of Europol’s outreach. However, social media has also been a key way for counter-terrorism groups to gain insight into the way IS functions. With a vacuum of information on the ground, we have to rely on what makes its way out via social media users. And even though there’s a negative side to this, these platforms also share plenty of important information.Social media has been used, almost exclusively, to verify the well being or murder of certain hostages. It’s also one of the ways we can properly cover and report on the savage and brutal attacks going on within the region.
The first indication that Roof was a white supremacist was the profile picture on his Facebookpage.
The photo depicted the young man wearing a jacket decorated with patches of the flags of apartheid-era South Africa and Rhodesia, the name Zimbabwe was called under colonial white-minority rule. In conjunction buy facebook likes with the fact that a survivor recalled him accusing black people collectively of raping white women and taking over the country, this made it clear that Roof’s motivations were racist in nature.The corporate media, nonetheless—and the right-wing media in particular—largely remained in denial. In fact, some publications propagated an antithetical narrative: the “post-racial” myth.The editorial board of the Wall Street Journal (6/18/15) went out of its way to claim that racism is dead and that Roof’s motivation “is a problem that defies explanation beyond the reality that evil still stalks humanity.”The “system and philosophy of institutionalized racism identified by Dr. King no longer exists,” the renowned publication claimed. Instead of recognizing the racism that motivated the killer, the Wall Street Journal appeals to an “evil” that is presumably inevitable—and yet apparently does not manifest itself with the nearly the same frequency in other “advanced nations.”